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In emergency communications, there’s no such thing as “good enough.”

Every call matters. Every decision matters. Every missed opportunity to improve performance carries a cost, one that’s often invisible until it’s too late.

In the most recent episode of Level Up with Tipi, Director Heather McGaffin of Washington DC’s Office of Unified Communications pulls back the curtain on what’s really at stake when Quality Assurance (QA) is inconsistent, or worse, absent, in a 9-1-1 center.

QA Isn’t About Compliance, It’s About Protection

Too often, QA is viewed as a checkbox requirement or a “gotcha” process.

But as Director McGaffin explains, that mindset misses the point entirely.

QA is the safety net that ensures:

  • Call takers are supported, not set up to fail
  • Field responders receive accurate, actionable information
  • Agencies can defend their actions during critical incidents

Without it, even well-intentioned professionals can drift off course, and no one notices until something goes wrong.

Erosion of Trust

When QA is inconsistent, so is performance.

Different shifts begin operating under slightly different interpretations of protocols. Reviews fall behind. Feedback becomes sporadic. And over time, trust in the system begins to erode, internally and externally.

Not because people don’t care, it’s because the system lacks consistency.

In public safety, inconsistency isn’t just inefficient, it’s dangerous.

Small Problems Become System Failures

Director McGaffin describes performance issues like “cracks in a windshield.”

At first, they’re small:

  • A missed protocol question
  • A slight deviation in call handling
  • A misunderstanding of training

But without QA, those cracks spread.

Eventually, they don’t just impact one call taker, they affect the entire team, the culture, and ultimately, the outcomes.

By the time leadership notices, the damage may already be irreversible.

Financial Impact You Can’t Ignore

The cost of skipping QA isn’t just operational, it’s financial.

At OUC:

  • It costs roughly $10,000 to hire a new employee
  • Another $5,000–$10,000 to train them

That’s up to $20,000+ invested per person before they’re fully operational.

Without QA:

  • Struggling employees go unsupported
  • Performance issues escalate
  • Turnover increases

And suddenly, agencies are forced to start over, spending tens of thousands of dollars again.

Human Impact & Burnout

Perhaps the most overlooked cost is the human one.

When QA is missing, employees often:

  • Struggle in silence
  • Lack clarity on expectations
  • Feel overwhelmed and unsupported

And when one person struggles, the entire team feels it:

  • Increased overtime
  • Higher stress levels
  • Declining morale

QA, when done right, isn’t punitive, it’s protective. It gives people the feedback, tools, and confidence they need to succeed.

From Reactive to Proactive

One of the most powerful takeaways from the conversation is this: QA shouldn’t just identify problems, it should prevent them.

With the right approach (and the right tools), agencies can:

  • Detect issues early
  • Provide targeted coaching
  • Recognize high performance
  • Build consistent, confident teams

It shifts the focus from finding what went wrong to helping people get it right.

Bottom Line

Skipping QA doesn’t save time.
It doesn’t reduce workload.
And it certainly doesn’t reduce risk.

It simply delays the consequences, and increases the cost when they arrive.

Watch the Full Conversation

This blog only scratches the surface.

In the full interview, Director McGaffin shares real-world examples, leadership insights, and practical strategies for building a stronger, more resilient QA program.

Watch the full episode of Level Up with Tipi and learn how your agency can move beyond compliance, and truly level up.

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